Skip to main content

The 6th China International Import Expo (CIIE) was held on November 5-10, 2023 at the Shanghai Convention and Exhibition Center. As a veteran exhibitor at the Fair, JAT, together with its premium lactoferrin brand Moroka and ANMA factory, made a glittering appearance at the 6th CIIE.

With the concept of “Supporting the well-being of every family member”, JAT demonstrated the quality management system of the whole industry chain “from farm to table”. It also shared nutritional solutions covering different types of consumers of all ages and strongly interpreted the fruitful achievements made by JAT in leading the Australian lactoferrin industry for many years.

1. Participated in CIIE 6 times, becoming an important bridge to convey Australian quality

Since the first Fair, JAT as a high-quality enterprise from Australia, has been invited by Austrade to participate in the CIIE for six years, actively promoting trade exchanges between Chinese and Australian enterprises, and its strength and achievements are obvious to all.

The State Government of Victoria, Australia, also participated in the Fair in its official capacity and led famous Australian brands, including JAT, to join hands in building bridges for trade exchanges between Australia and China.

At the CIIE, JAT’s booth and products not only gained wide acclaim but also received a visit from the Prime Minister of Australia, Anthony Albanese, who enthusiastically supported JAT and other Australian companies by bringing goods to the CIIE.

Minister for Finance of the State of Victoria, Tim Pallas also came to the JAT booth to endorse the quality lactoferrin product Moroka. He exchanged views with Sunny Liang, Chief Operating Officer of JAT, on the development of JAT’s brand and products, and encouraged JAT to stay true to its original vision and to continue to bring better and healthier “Australian-style” products to consumers around the world.

2. Delivering Pure Quality and Demonstrating Brand Strength

JAT’s booth was as quiet and powerful as a blue ocean, conveying the power of pure quality from the southern hemisphere.
JAT’s exclusive factory ANMA (AUSTRALIAN NATURAL MILK ASSOCIATION), also came to the CIIE to share its high standard of safe production process and a variety of excellent brands, and to demonstrate the nutritional and health solutions for different types of consumers in this world-class stage.

3. Exclusive interview with CCTV, dialogue with authoritative mainstream media

In addition to the official certification of Australia, JAT has also received exclusive interviews from CCTV New Media Review, as well as interviews from famous media such as People’s Daily, The Beijing News, Wen Wei Po, Global Times, etc. Through the mainstream media’s voice and authoritative reports, JAT has demonstrated excellent brand strength and diversified product charms to Chinese consumers and has successfully communicated the corporate concepts and visions to a wider audience.

4. Great harvests at CIIE, promising future for overseas markets

As an experienced overseas FMCG trading expert, JAT’s overseas business has continued to maintain strong growth momentum in recent years, and our products are now sold to many countries and regions around the world.

Many companies and OEMs from Europe, the Middle East, and the Asia-Pacific region, including Georgia, Iran, Russia, Malaysia, and Thailand, expressed strong interest and intent to cooperate with JAT, showing strong momentum and opening a new chapter in the development of overseas markets.

By participating in the 6th CIIE, JAT has gained double support from the Chinese and Australian governments for its high quality and pure nutrition, further highlighting JAT’s strength and leadership in the lactoferrin industry.

In the future, JAT will continue to integrate global resources, based on the nutritional needs of different markets, innovate to create a higher standard of products, nourish every family with better products, and support every consumer’s healthy life.