Who We Are
Jatcorp Limited (ASX: JAT) is an ASX-listed, rapidly evolving Australian health and wellness consumer goods company recognised for its innovative and unique health and functional food products. Our vision is to become a health and wellness consumer goods leader in the Asia Pacific region.
Founded in 2008, Jatcorp has evolved into a vertically integrated consumer brand focussing on premium Australian and New Zealand dairy products to the Asia Pacific region. Jatcorp has consistently focused on building brands that resonate with consumers. In 2023, the company welcomed a new management team, embarking on a transformative journey to transition from solely a manufacturer to a leading consumer goods company. This strategic shift aims to enhance our brand portfolio and bring more products that consumers love and trust to market.
Our Products
Jatcorp has been at the forefront of developing products that harness the power of lactoferrin, a versatile and highly prized protein also found in breast milk. Lactoferrin is known for its exceptional immune-boosting properties and potential health benefits, making it a key ingredient in our product line. Producing lactoferrin is a complex process, requiring 14 litres of milk and advanced technology to yield just one gram of this high-value protein.
The demand for lactoferrin-enriched products is rapidly growing, particularly in the Asia Pacific market, driven by increasing consumer awareness of immune health. Extensive research and clinical studies support the benefits of lactoferrin, which include enhanced immune function, anti-inflammatory properties, improved gut health, and better iron regulation. The global lactoferrin market is projected to reach USD350 million by 2027, growing at a CAGR of 8.5% from 2020 to 2027.
Our Brands
Jatcorp proudly owns two leading brands in the lactoferrin health supplement market: Neurio and Moroka. Neurio is our most renowned brand in the Asian market, offering a comprehensive range of products designed to support the health of individuals of all ages, from babies to seniors. This extensive product line features lactoferrin-enriched dairy powder formulations, designed to support well-being across generations. Neurio holds the top rank on some of China’s leading cross-border e-commerce (CBEC) platforms for sales in the lactoferrin category.
Moroka offers a scientifically crafted formula rich in nutrients, supporting immune and gastrointestinal health for individuals, from infants to the elderly. Since 2021, collaborations with leading universities have further refined Moroka’s premium formulations, enhancing ingredient efficacy. As Jatcorp’s premium lactoferrin product line, Moroka caters to high-end consumers, broadening our customer base and ranking as the fastest-growing lactoferrin brand via China’s cross-border e-commerce channel, where it holds the #3 position on Alibaba’s Tmall by revenue in its category. Jatcorp is also actively pursuing the development and acquisition of new brands in health and wellness with a focus on utilising leading technologies.
Our Reach
Jatcorp employs an omnichannel distribution strategy, leveraging both online and offline channels to reach our customers. We operate flagship stores for both the Neurio and Moroka brands on some of China’s leading e-commerce marketplaces, including Tmall, Douyin, JD, Pinduoduo, and Kuaishou.
In addition to our robust e-commerce presence, Jatcorp has expanded into new geographical markets. Neurio-branded products are now available in physical stores in both Hong Kong and Vietnam, reflecting our commitment to an omnichannel strategy that connects with consumers wherever they are.
Looking ahead, Jatcorp aims to continue building its presence in new geographies, ensuring that Neurio and Moroka products are accessible to a broader audience. This expansion will be supported by strategic partnerships and collaborations, strengthening our presence in key markets and driving international growth.
Jatcorp is committed to revolutionising the health and wellness sector by leveraging its expertise in brand and product development and its commitment to innovation. From our humble beginnings in 2008 to becoming a market leader in the lactoferrin category today, we are focused on building brands that consumers love. As we expand our geographical footprint and enhance our omnichannel presence, we remain committed to our vision to become a leading health and wellness consumer goods company in the Asia Pacific.
